Co -founders Holywater Cto Anatoli Kasianov (left) and CEO Bogdan Nesvit (right).
Holywater, a Ukrainian startup now moving to Los Angeles, has built an app -based transmitting service almost entirely entirely of it. But before entering the world of video generated by him, Holywater was already a lucrative media technique company. Its book platform, My passionIt became one of the best romance reading applications in over 10 countries, generating $ 26 million annual income. The company had a simple but effective system: writing tools helped by it helped authors create stories based on proven patterns of engagement, and if a book performed well with readers, Holywater invested in marketing and common profits with the writer.
Holywater’s journey began with the writers and stories required by an audience.
The next logical step was the video. Holywater water launched My dramaA vertical transmission application containing low budget, direct action, series with short forms adapted for mobile viewing. But as the demand for content increased, so does production costs. The company needed a way to create more stories faster – and that is when it went into the picture.
“We asked ourselves,“ Who will ruin us? “,” Said Bogdan Nesvit, co -founder and Holywater’s CEO. “And the answer was clear: companies that understand how to generate books and video series with him. We didn’t want to break down – we wanted to run the rift.”
My Drama app by Holywater.
A content pipeline built for it
The Holywater ecosystem consists of multiple applications, each playing a special role in creating and distributing content. Start with My passionCompany book platforms, which he uses to help writers generate stories based on proven patterns of engagement. If a book performs well with readers – it will attract attention and earn money effectively – it moves to the next stage.
The most promising books are then adapted to video scripts and feed on My museStreaming app driven by that of Holywater. Using tools like Ltx Studio and Peach, combined with that of the owner, My muse Generates completely synthetic video series. Unlike other video generators of the one who fight with continuity, Holywater has trained his system to maintain character consistency, ensuring that viewers can form emotional links with stories over time.
One of its most successful series generated by him so far is Queen of hearts, a show adapted from a book generated by the one who found an audience in My passion. “We created a book created by him, she performed well, then we made it in a series created by him, and that performed well,” Nesvit said. “The future is already here.”
How he personalizes the content to viewers
Unlike traditional Hollywood products, where focus groups and marketing data help form creative decisions, Holywater’s narratives have been repeatedly refined based on audience engagement. The system learns from user preferences, analyzing which elements of the story resonates the majority and adapting future content accordingly. “Our he is not just production automation,” said co-founder and Cto Anatoli Kasanov. “It’s is actively forming stories that people want to see.”
Industry analysts have received attention. By Madness ukHolywater’s approach represents “a basic displacement of entertainment, where he can test, refine and provide content with a degree and speed never before possible”. Devx Similarly he notes that “using it to personalize stories, Holywater is creating a engagement loop that can redefine how the media is consumed.”
My museum interface.
An efficient business model
One of the main advantages of the Holywater pipeline is cost reduction. While traditional episodic content can take months and millions of dollars to produce, Holywater can generate ten full episodes in just five days. The result is a business model with lower costs of production dramatically – up to 90% less than conventional methods – allowing the company to make money efficiently through premium advertising and subscriptions.
“Only our book platform is generating $ 26 million,” Nesvit said. “This is where we test our IPs. If a story succeeds there, we invest to turn it into a series of video. And if the series succeeds, we can even license it in the main studios.”
What does this mean for Hollywood
Holywater’s show has sparked conversations about the role of the future of entertainment. Some industry interiors are skeptical, arguing that the synthetic content lacks the depth and artist of man -made media. But as Nesvit points out, the audience is already embracing stories created by it-especially on mobile platforms, where lower visual loyalty is more acceptable.
Still from him generated the streaming series Holywater Streaming, “Queen of Hearts”.
“Quality is not what you will wait on television,” admitted Nesvit, “but it works on the small smartphone screen. And this is just the beginning. The content created by it is strange today, but after a few years, it won’t be.”
The way forward
Holywater plans to expand his offers by opening My muse For external creators, allowing writers and filmmakers to use the means to produce and distribute their contents. “We know how to make the distribution, how to make money,” Nesvit said. “Why not let other creators benefit from this too?”
For now, Holywater remains an experiment in the entertainment opportunities directed by him. Whether it becomes a major force in the industry or remains a warm phenomenon depends on how quickly it can close the gap in quality. But the nesvit is safe.
“This is not scientific fiction,” he said. “It’s happening now.”